Internship Report on ICI Paints Pakistan 2009


ICI Pakistan limited is an associated company of Imperial chemical industries Plc. UK. It is the largest manufacturer of a wide variety of Decorative and Industries Paints in Pakistan.

ICI paints aims to delight and inspire customers to transform their surroundings at home and work with performance products and colors. With some of the world’s top paint and decorative product brands, serving both the professional and DIY markets, ICI Paints has products to prepare and care for all building materials. The business also provides coatings for cans and packaging. Headquarters in the UK, with manufacturing in 25 countries:

At ICI they believe that their job does not stop at merely supplying the paints: is important to them as it is to the user that good results should be obtained from their products. We set great value to their technical Service Department, which is staffed by individuals of wide practical experience in the use of paint under all conditions. This experience is readily available to paint users requiring advice and assistance in the choice of paint to the preparation of painting specifications.

Supporting the technical Service Department is the Development Laboratory whose equipment and facilities are the finest of their kind in this part of the world. Here new and established products are tested in both laboratory and fully practical conditions, using the widest possible range of application methods and equipment.

Their products are based on continuous research and product development carried out by their parent company ICI Paint Division UK. The information derived and results obtained by ICI Development Laboratory are readily available to them here. ICI is employing and putting into use best available technology in the world for their users.

Sample Boards

Changing your mind before you start is easier and cheaper than after you have finished. On a piece of white card stick samples of all the paint colors, fabrics, wallpapers and carpets chosen. This allows them to be looked at in both natural and artificial light giving a good impression of the finished effect. Use colors in direct proportion to how they will be used in the room i.e. a large area of wall color, a smaller area of door color and a tiny amount of picture rail color.

Ceilings

All to often a pure white ceiling can look as if a ‘lid’ has been put on the room. Try using a Natural Hint shade for a more natural and coordinated effect. This creates the feeling of the ceiling having been tinged by sunlight - Rose White with pink walls, Apricot White with peach walls, Apple White with green walls etc.

Furnishings

Use your curtain fabric, chair covers or carpet as the starting point for your color scheme. Try a paler shade of your carpet color for the walls or a softer version of one of the print colors in your curtain fabric. Use an appropriate Natural Hint for the ceiling.

Collections

If you collect and display something - china plates, porcelain figures, floral prints etc use their colors as the basis for your room scheme. This will give a unified look - it is one of the tricks often used by interior designers.

Blend and Tone

This type of scheme makes the most of small spaces as there are no harsh contrasts to jar the eye. Use three tones of one color for walls, ceiling and woodwork. The palest on the ceiling, the middle one on the walls and the deepest on the skirting boards and door frames. If your room is too high change the colors around to make the ceiling appear lower - the palest color on the walls and the middle one on the ceiling.

Harmonious Schemes

Try using three closely related colors for a soft and interesting look that is still airy and spacious - buttery yellow, apricot and peach, or lilac, blue and aqua. This type of scheme can create a very relaxed atmosphere.

Contrasting Schemes

Use two opposite colors to create a more dramatic effect or to reduce the size visually of a large barn like room – pink and green, peach and aqua, yellow and blue. Use different tones of each of the colors i.e. pale pink with a mid-toned green or soft light green with burgundy red. This difference in tone helps the eye to ‘accept’ the contrast.

Bedrooms

Fresh pastel shades are a good solution for bedrooms as they are fresh and sunny to wake up to but calming at the end of the day. Think of colors that are conducive to rest and relaxation - soft pinks, lilacs, blues and greens.

Halls, Stairs and Landings

These areas can be cold, dark and difficult to decorate as there are so many doors, corners and angles. Use a rich warming shade to both unify the space and create a sense of warmth and welcome - terracotta, plum, deep coral, apricot etc. Keep door frame and wall color quite close so that the area doesn’t look too fragmented.

Kitchens

These tend to be hot, busy places with never enough space. Use pale blues, greens or yellows to create a look that is light, airy and spacious. Try stronger versions of these colors for a look that is more Mediterranean in mood.

Bathrooms

Pay particular attention to color and lighting - colors not flattering to bare flesh can have a very dispiriting effect first thing in the morning. Cool fluorescent lighting can give a grey appearance to both skin tone and wall color. Chose sunny, fresh pastels such as yellow, peach, aqua and clean pink for a cheerful atmosphere.

Living Rooms

This area of the home tends to get used more in the evening than in the daytime so it is important to consider this when choosing a color scheme. Go for shades that are relaxing and warm, colors that create a sense of comfort - apricot, peach, terracotta, coral, soft greens or deep pinks. Add dashes of contrasting color in accessories - lamps, cushions etc - to lift the scheme and bring it to life.

Paint Charts


Always, when choosing paint shades, hold the card in an upright vertical position rather than having it flat on a table. This gives a better impression of what the colors will look like in your room because of the way the light hits them. Colors held vertically will always appear darker than if viewed horizontally - try it and see.

Remember that a strong color in a color chart will look much darker and stronger when applied to a large area. Color perception is the single biggest cause of disappointment when color scheming. Use paint tester pots to try out colors before you commit yourself to buying the paint and decorating the whole room.


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